AICE MEDIA STUDIES KEIM

Men's Health Target Audience Research Men's Health seeks to attract viewers that are concerned about their personal health. They advertise their magazine through grocery stores such as Publix, often on the shelf that's eye-line and first to see. Their cover pages are all similar to each other because the first thing the reader sees is the man on the cover, who is attractive and fit, and that is meant to make the viewer say to himself, "I wish I looked like that" and they would buy the magazine to find out how. They have a central website which they advertise their brand on with a similar layout to Muscle and Fitness Magazine's layout. They use videos instead of pictures on the website to catch the viewer's eye and attract them to click on their articles. They also use videos on the website to attract the audience to related videos that cant be seen on the magazine, diversifying their product. Also, the reader can share content that they like on the o

Muscle and Fitness Magazine This magazine and my magazine share target audiences because the genre for each is fitness. According to russeljohns.com, 81% of readers are male, the median age of readers is 38.7 years old, and the median household income is $76,778. The difference between this magazine and mine however is that it features the progressed bodybuilder and 74% of its readers are aged broadly 18-49. my magazines focuses to attract the average gym-goer, who's more in the 18-29 age range. This magazine features a single bodybuilder on the cover of each issue, with lots of alluring headings like "Arnold's Kick-ass on-set Workout", which makes the potential buyer interested in buying it. The magazine utilizes and features celebrities on their cover page, a successful strategy for attracting readers as they are familiar wit these people. For example, and famous actor Dwayne Johnson was featured in the September 2016 edition of Muscle and Fitness magazine. T

The target audience of Muscle Magazine: AGE-5 to 25 years old GENDER-Male GEOGRAPHY-United States, Europe INCOME LEVEL- Middle class, ($5,000-62,000) EDUCATION LEVEL- Highschool/College RACE- All EXTRACURRICULAR- Sports/Weightlifting

During the midterm submission presentation the class was able to make a "complement sandwich" where they write something good about my project, then something I can improve on, and then something else that's good. As a result, I was able to gain around 50 compliments and 25 points I could improve on. Most of the complements I got were about the overall look about the magazine, and how it looked professional. Conversely, many of the suggestions given were little things about the magazine, such as space usage. I organized the class suggestions and also some of my own critical reflections about my magazine in three basic sections: 1. Cover Page:  Restructure the magazine title to make it perfectly horizontal as it's slanted in the final cover Re-photoshop Jon's head onto the words so it makes it look better Find a new word replacing "Muscle Man" because it isn't referenced anywhere else in the magazine Make gold-gradient background more visable

I wanted my magazine to follow the genre of fitness and other fitness magazines as close as possible. For that reason, I observed and used ideas and styles such as fonts and picture placement that seemed universal in all fitness magazines. The idea is that even if the reader doesn't consciously notice these conventions, subconsciously they would recognize that it fits in the fitness genre because of all of the similarities. I want to exhibit a few examples: - note the picture and font formats, specifically the words "warmup/workout" in my page and the exercise titles in the workout below It can be seen how my magazine article format resembles another fitness magazine workout format as well. The social group I was trying to target with this magazine is the average or new gym go-er. I know from experience that i'm in need of a new workout when 1. I'm first starting to workout, 2. That I want to change my workouts around in order to help "shock"