Use of Conventions

I wanted my magazine to follow the genre of fitness and other fitness magazines as close as possible. For that reason, I observed and used ideas and styles such as fonts and picture placement that seemed universal in all fitness magazines. The idea is that even if the reader doesn't consciously notice these conventions, subconsciously they would recognize that it fits in the fitness genre because of all of the similarities. I want to exhibit a few examples:

- note the picture and font formats, specifically the words "warmup/workout" in my page and the exercise titles in the workout below

It can be seen how my magazine article format resembles another fitness magazine workout format as well.

The social group I was trying to target with this magazine is the average or new gym go-er. I know from experience that i'm in need of a new workout when 1. I'm first starting to workout, 2. That I want to change my workouts around in order to help "shock" the muscle (advanced subject), or 3. That I was to know more exercises to incorporate into my pre-exisiting workout. I made my magazine to try and hit all of these goals in the workout to try and involve the people who are targeted. In research I realized that most fitness magazines broadly aim to target just one gender (sometimes both) , and I feel my specialized approach to target a specific group would work toward my magazine's advantage.