Target Audience Research 1
Muscle and Fitness Magazine
This magazine and my magazine share target audiences because the genre for each is fitness. According to russeljohns.com, 81% of readers are male, the median age of readers is 38.7 years old, and the median household income is $76,778. The difference between this magazine and mine however is that it features the progressed bodybuilder and 74% of its readers are aged broadly 18-49. my magazines focuses to attract the average gym-goer, who's more in the 18-29 age range.
This magazine features a single bodybuilder on the cover of each issue, with lots of alluring headings like "Arnold's Kick-ass on-set Workout", which makes the potential buyer interested in buying it.
The magazine utilizes and features celebrities on their cover page, a successful strategy for attracting readers as they are familiar wit these people. For example, and famous actor Dwayne Johnson was featured in the September 2016 edition of Muscle and Fitness magazine. The magazine recognizes that people are familiar with his career as an actor, bodybuilder, and pro-wrestler, and believe that they would be more interested the product because of the recognition. It is also worthy to point out that the potential buyer would be more obligated to buy that magazine again over another due to familiarity of brand. They may also associate Dwayne with the magazine and be reminded of it when they see Dwayne on TV or in a movie. Muscle and Fitness utilizes familiarity with celebrities as a marketing tool to attract buyers.
In May 2018, Muscle and Fitness Magazine started to incorporate the Flex Magazine content into their magazine, after American Media Inc. merged Flex into the Muscle and Fitness brand. Executive editor Zack Zeigler stated that "increasing the page count allowed us to cover the entire fitness spectrum and explore new ways to present the information to our readers". Flex's website also merged with Muscle & Fitness's, adding 5.5 million monthly new visitors to the website. With the merge the magazine was able to increase its monthly publications form 11 to 12 issues a year. In March 2018, a letter was sent to Flex's subscribers notifying them that the publication was ending.
The merge of Flex magazine into Muscle and Fitness added new content, which was able to reach a broader audience to gain new subscribers.
Their magazine has earned media on articles in other web pages, which gives them a powerful source of media. Their web-page is very appealing as well as they have workouts, nutrient advice, and segments of celebrities and actors, that may or not be found in their issues. The issues are sold online on their website and on amazon.com. I want to use the idea of having the article titles on the cover page super appealing so my potential buyer would buy it.
This magazine and my magazine share target audiences because the genre for each is fitness. According to russeljohns.com, 81% of readers are male, the median age of readers is 38.7 years old, and the median household income is $76,778. The difference between this magazine and mine however is that it features the progressed bodybuilder and 74% of its readers are aged broadly 18-49. my magazines focuses to attract the average gym-goer, who's more in the 18-29 age range.
This magazine features a single bodybuilder on the cover of each issue, with lots of alluring headings like "Arnold's Kick-ass on-set Workout", which makes the potential buyer interested in buying it.
The magazine utilizes and features celebrities on their cover page, a successful strategy for attracting readers as they are familiar wit these people. For example, and famous actor Dwayne Johnson was featured in the September 2016 edition of Muscle and Fitness magazine. The magazine recognizes that people are familiar with his career as an actor, bodybuilder, and pro-wrestler, and believe that they would be more interested the product because of the recognition. It is also worthy to point out that the potential buyer would be more obligated to buy that magazine again over another due to familiarity of brand. They may also associate Dwayne with the magazine and be reminded of it when they see Dwayne on TV or in a movie. Muscle and Fitness utilizes familiarity with celebrities as a marketing tool to attract buyers.
In May 2018, Muscle and Fitness Magazine started to incorporate the Flex Magazine content into their magazine, after American Media Inc. merged Flex into the Muscle and Fitness brand. Executive editor Zack Zeigler stated that "increasing the page count allowed us to cover the entire fitness spectrum and explore new ways to present the information to our readers". Flex's website also merged with Muscle & Fitness's, adding 5.5 million monthly new visitors to the website. With the merge the magazine was able to increase its monthly publications form 11 to 12 issues a year. In March 2018, a letter was sent to Flex's subscribers notifying them that the publication was ending.
The merge of Flex magazine into Muscle and Fitness added new content, which was able to reach a broader audience to gain new subscribers.
Their magazine has earned media on articles in other web pages, which gives them a powerful source of media. Their web-page is very appealing as well as they have workouts, nutrient advice, and segments of celebrities and actors, that may or not be found in their issues. The issues are sold online on their website and on amazon.com. I want to use the idea of having the article titles on the cover page super appealing so my potential buyer would buy it.
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