Target Audience Research 2
Men's Health Target Audience Research
Men's Health seeks to attract viewers that are concerned about their personal health. They advertise their magazine through grocery stores such as Publix, often on the shelf that's eye-line and first to see.
Their cover pages are all similar to each other because the first thing the reader sees is the man on the cover, who is attractive and fit, and that is meant to make the viewer say to himself, "I wish I looked like that" and they would buy the magazine to find out how.
They have a central website which they advertise their brand on with a similar layout to Muscle and Fitness Magazine's layout. They use videos instead of pictures on the website to catch the viewer's eye and attract them to click on their articles. They also use videos on the website to attract the audience to related videos that cant be seen on the magazine, diversifying their product. Also, the reader can share content that they like on the official magazine to platforms on Facebook, Twitter, or other social medias. Last, on the web page they can find articles featured in past magazines, which shows the viewer that they are organized, and makes them more likely to invest more time and money into their product.
Like Men's Health, I would like my magazine to have a website, but I don't want to create one, so I will put a URL on either my cover page or table of contents page to say that I do have a magazine. This way, I can be assumed that my magazine is more legit as it has marketing techniques such as a website.
Men's Health seeks to attract viewers that are concerned about their personal health. They advertise their magazine through grocery stores such as Publix, often on the shelf that's eye-line and first to see.
Their cover pages are all similar to each other because the first thing the reader sees is the man on the cover, who is attractive and fit, and that is meant to make the viewer say to himself, "I wish I looked like that" and they would buy the magazine to find out how.
They have a central website which they advertise their brand on with a similar layout to Muscle and Fitness Magazine's layout. They use videos instead of pictures on the website to catch the viewer's eye and attract them to click on their articles. They also use videos on the website to attract the audience to related videos that cant be seen on the magazine, diversifying their product. Also, the reader can share content that they like on the official magazine to platforms on Facebook, Twitter, or other social medias. Last, on the web page they can find articles featured in past magazines, which shows the viewer that they are organized, and makes them more likely to invest more time and money into their product.
Like Men's Health, I would like my magazine to have a website, but I don't want to create one, so I will put a URL on either my cover page or table of contents page to say that I do have a magazine. This way, I can be assumed that my magazine is more legit as it has marketing techniques such as a website.
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