AICE MEDIA STUDIES KEIM

Muscle Magazine will incorporate all three distribution methods researched into its distribution. The magazine will: 1. Develop an app 2. Create a website 3. Partner with/create an online store *If created, the online store will be a branch of the website, but if partnered with a pre-existing store, it would be separate. There are pros and cons in each way of developing a store: A pro of the branch of a store through the website is that there are no partnership fees, and that it will be easy to access from the website. A con is that the online store would have to be developed by developers that require time and money. On the other hand, selling the product through an online store would require less time and no money, but there will be fees paid to the online store store to sell through them. The app will be developed by a team of developers that are hired, so pre-existing online store would be best so that the most amount of time and money can be put into the app and making it ...

Finally, some magazines can have an app, where they have their magazines as well as other features that add to their product. For example, Men's Health has the Men's Health Fitness Trainer app that's available on the app-store, and contains workouts one can do. This not only advertises their brand, but distributes their product into the hands of anyone who downloads it. Magazine companies utilizing app development helps to diversify, distribute, and integrate their product into the ever-growing age of electronics. Muscle Magazine could develop an app so that their information can be acquired modernly and effectively

Flex Magazine has a partnership with Amazon where they are able to sell renewed-monthly subscriptions to the magazine off of the Amazon, either though print or kindle. This helps them reach new people that shop on amazon, as well as others interested in fitness that want to shop off of Amazon to look for cheaper items. The kindle option helps modernize the magazine to make it available to the growing "electronic focused population". The magazine is delivered monthly for a total of 35.99 and there's an option to try it free for 30 days. Flex's modern use of distribution utilizes the very popular online-store Amazon, which helps them to grow their profits. There's also downloadable magazines, where one can download a magazine directly onto a phone or computer. This is convenient to people who don't have the time to read a magazine on their own, and where they can technically take it anywhere where they can take a phone. Muscle Magazine would have a partners...

Before magazines were able to utilize the internet to sell their product, they had to rely on the likability of their magazine to sell itself. The ways to order a magazine were through the phone or by mail. This is one reason why magazines are turning away from traditional methods. However, these methods formed the base for all distribution strategies, and are an important component of magazine history. Magazines were able to maintain this simple yet effective method in the past for several reasons... 1. Circulation database is strong- you need to know as much as possible about potential subscribers, and how they can be reached. Within that category, resources have to be effectively managed and spent. (For example door-to-door distribution), so that the budget can be maintained. 2. Being able to modernize distribution- This goes into digital distribution, but stronger methods like newspaper ads or billboards bring the magazine to the reader with less cost and time spent with door...

Digital distribution can be utilized to ensure a magazine can reach more of their audience. The ability to share the magazine and the subscription process though a website, social media, etc., online is a must-have for all modern-day magazines. For example, Muscle and Fitness magazine has their own website, as talked about in some previous blog posts. In addition to the ability to market the product through a webpage, the subscription process can be brought right to the viewers eyes instead of them having to make a phone call or send an email. The subscription process is then just like any other subscription, by filling out basic information like name, address, payment option, etc. The process of subscription to Muscle and Fitness magazine is made simpler for them thanks to the introduction of their website and subscription process. Muscle Magazine will have a website where viewers can be attracted to purchase a subscription and gain familiarity with the brand

For the Marketing of Muscle Magazine I decided to utilize the widely-used social media site, Instagram, for a number of reasons- 1. Reaches more people 2. Completely free 3. Less copyright violations 4. Format of Instagram (Follow-Like based), (No dislike option) 5. Ability to direct message, reaching company directy 6. Familiarity among target audience 7. Content can reach explore page, which attracts people not followed 8. Most other businesses do it 9. Platform for Muscle Magazine to interact with its following. 10. Use of filters to make photos as visually as possible. 11. Access to Instagram's free interactive business analytic resources for tracking followimg .... And more 12. Use of Instagram stories This was the final result: