Post Distribution Plan

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Muscle Magazine will incorporate all three distribution methods researched into its distribution. The magazine will:
1. Develop an app
2. Create a website
3. Partner with/create an online store
*If created, the online store will be a branch of the website, but if partnered with a pre-existing store, it would be separate.
There are pros and cons in each way of developing a store:
A pro of the branch of a store through the website is that there are no partnership fees, and that it will be easy to access from the website. A con is that the online store would have to be developed by developers that require time and money.
On the other hand, selling the product through an online store would require less time and no money, but there will be fees paid to the online store store to sell through them.
The app will be developed by a team of developers that are hired, so pre-existing online store would be best so that the most amount of time and money can be put into the app and making it usable as the best it can be.
A lot of time would be invested into these programs, so they will be spread out over years as the magazine gains popularity, so that the development of the magazine can also be focused on.
The app would be the first thing developed, because I've personally seen how many people have apps for companies and how easily it can connect to audiences.
The online store would be second, so that there can be an increase of revenue from multiple sellers.
The website would be third, as its complementary to the brand and won't directly increase sales.

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