Third Quarter Submission

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Magazine Project Research Men's Health

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 Men's Health  *Title- Like "Oxygen", the magazine title "Men's Health is covered by Arnold Schwarzenegger's head. The text along the sides is bold and fills a wide portion of the cover. *Cover- The viewer is supposed to see the widely known and influential bodybuilder and competitor- Arnold Schwarzenegger, which would attract people interested in fitness of any age and psycque due to his timelessness. The picture of him was when he was taken in 1977, so the cover is grey but that works well due to the other colors and text colors being grey, white, and red. This color scheme complements the cover page and adds to its attractiveness to the potential buyer. *Page Layout-The first four pages show page sized pictured of products like watches, cars, and men's clothes, which confirms the audience is men. The magazine is also celebrating it's 30th anniversary in this issue, which is shown on pages 5 and 6, there's a page ad for timberland, on the n...
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Magazine Flat Plan

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Magazine Flat Plan  The Magazine will consist of: x1 COVER (1) x1 TABLE OF CONTENTS (3) x47 ADS (2,4,6,7,9,11,12,14,17,18,20,21,24,29,31,32,33,36,38,39,42,43,45,57,60,61,62,63,65,69,71,72,76,77,78,79,82,83,85,88,89,94,96,97,98,99,100) x12 1 PAGE ARTICLE (5,8,10,13,19,30,37,44,64,70,84,95) x6 2 PAGE ARTICLE (15,16,22,23,34,35,40,41,58,59,80,81,86,87) x2 3 PAGE ARTICLE (66,67,68,73,74,75) x2 4 PAGE ARTICLE (25,26,27,28,90,91,92,93) x1 11 PAGE ARTICLE (46,47,48,49,50,51,52,53,54,55,56) Development of Plan: -Inserted 10x10 chart into Publisher -Followed ad-article-ad-ad-article-article-ad-article-etc format of researched magazines -Inserted an 11 page 25 year anniversary article, resembling the Men's Health 50 anniversary edition I researched. -Semi Completed Product: -Inserted article names to where each article is -The category of food starts off the magazine on page 5. I came up for the titles of the included articles by brainstorming how I diet...
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Traditional Distribution Research

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Before magazines were able to utilize the internet to sell their product, they had to rely on the likability of their magazine to sell itself. The ways to order a magazine were through the phone or by mail. This is one reason why magazines are turning away from traditional methods. However, these methods formed the base for all distribution strategies, and are an important component of magazine history. Magazines were able to maintain this simple yet effective method in the past for several reasons... 1. Circulation database is strong- you need to know as much as possible about potential subscribers, and how they can be reached. Within that category, resources have to be effectively managed and spent. (For example door-to-door distribution), so that the budget can be maintained. 2. Being able to modernize distribution- This goes into digital distribution, but stronger methods like newspaper ads or billboards bring the magazine to the reader with less cost and time spent with door...
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