In order to engage audiences, Muscle Magazine will have three marketing techniques: -The first technique will be an Instagram page featuring the magazine. The Instagram will advertise the product, as well as post pictures of singular objects like the Web MD brand did. The only difference is that since Muscle Magazine is just a magazine and doesn't have any other product, the Instagram will advertise solely advertise the magazine. Instagram engages my target audience of the "average person" because most people use it, and they can "subscribe" to the brand simply by clicking "follow". After that, the audience will be familiar with the brand and be more likely to buy the magazine because they see it as an extension of the limited but useful information on Instagram. -Similar to the Men's Health Marketing technique of having a website from the brand, Muscle Magazine will have a website for its brand. The website will include content from the magazi...
The production of the magazine required a skill level that was able to successfully utilize programs such as Microsoft publisher and photoshop. Luckily, publisher's functions were easy to use, and photoshop was done with the help of a classmate, Aaron. Specifically, some functions from publisher like guides for allignment borders text boxes picture placeholder text effect/fill/outlines text justify button to make text proportional These features were easy to use to make the magazine formatted in a professional method I had help from a classmate, Aaron to use photoshop. We made the words "Muscle Magazine" go underneath Jon's head for the cover page, and made it into a document which then I finished on publisher. Through this project I gained accessibility and fluency in Publisher and experience in Photoshop.
Flex Magazine has a partnership with Amazon where they are able to sell renewed-monthly subscriptions to the magazine off of the Amazon, either though print or kindle. This helps them reach new people that shop on amazon, as well as others interested in fitness that want to shop off of Amazon to look for cheaper items. The kindle option helps modernize the magazine to make it available to the growing "electronic focused population". The magazine is delivered monthly for a total of 35.99 and there's an option to try it free for 30 days. Flex's modern use of distribution utilizes the very popular online-store Amazon, which helps them to grow their profits. There's also downloadable magazines, where one can download a magazine directly onto a phone or computer. This is convenient to people who don't have the time to read a magazine on their own, and where they can technically take it anywhere where they can take a phone. Muscle Magazine would have a partners...
Comments
Post a Comment