Digital Distribution Research 1

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Digital distribution can be utilized to ensure a magazine can reach more of their audience. The ability to share the magazine and the subscription process though a website, social media, etc., online is a must-have for all modern-day magazines.

For example, Muscle and Fitness magazine has their own website, as talked about in some previous blog posts. In addition to the ability to market the product through a webpage, the subscription process can be brought right to the viewers eyes instead of them having to make a phone call or send an email. The subscription process is then just like any other subscription, by filling out basic information like name, address, payment option, etc. The process of subscription to Muscle and Fitness magazine is made simpler for them thanks to the introduction of their website and subscription process.
Muscle Magazine will have a website where viewers can be attracted to purchase a subscription and gain familiarity with the brand

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