AICE MEDIA STUDIES KEIM

Digital distribution can be utilized to ensure a magazine can reach more of their audience. The ability to share the magazine and the subscription process though a website, social media, etc., online is a must-have for all modern-day magazines. For example, Muscle and Fitness magazine has their own website, as talked about in some previous blog posts. In addition to the ability to market the product through a webpage, the subscription process can be brought right to the viewers eyes instead of them having to make a phone call or send an email. The subscription process is then just like any other subscription, by filling out basic information like name, address, payment option, etc. The process of subscription to Muscle and Fitness magazine is made simpler for them thanks to the introduction of their website and subscription process. Muscle Magazine will have a website where viewers can be attracted to purchase a subscription and gain familiarity with the brand

For the Marketing of Muscle Magazine I decided to utilize the widely-used social media site, Instagram, for a number of reasons- 1. Reaches more people 2. Completely free 3. Less copyright violations 4. Format of Instagram (Follow-Like based), (No dislike option) 5. Ability to direct message, reaching company directy 6. Familiarity among target audience 7. Content can reach explore page, which attracts people not followed 8. Most other businesses do it 9. Platform for Muscle Magazine to interact with its following. 10. Use of filters to make photos as visually as possible. 11. Access to Instagram's free interactive business analytic resources for tracking followimg .... And more 12. Use of Instagram stories This was the final result:

Muscle magazine will have three diverse marketing techniques: -The first technique will be an Instagram page featuring the magazine. The Instagram will advertise the product, as well as post pictures of singular objects like the Web MD brand did. The only difference is that since Muscle Magazine is just a magazine and doesn't have any other product, the Instagram will advertise solely advertise the magazine. Instagram engages my target audience of the "average person" because most people use it, and they can "subscribe" to the brand simply by clicking "follow". After that, the audience will be familiar with the brand and be more likely to buy the magazine because they see it as an extension of the limited but useful information on Instagram. -Similar to the Men's Health Marketing technique of having a website from the brand, Muscle Magazine will have a website for its brand. The website will include content from the magazines, as well as videos

Web MD Magazine This magazine is an extension of the WEB MD website, which helps to find symptoms of potential body problems for the searcher. The magazine focuses on health as its main topic, which resembles Muscle Magazine sections about health. The target audiences are similar in that they target the individual that are concerned about their personal well-being. This magazine utilizes the singular celebrity on the cover cliche that's common with other magazines. They are different because they cover a range of health topics through different magazines of their brand. For example they have a separate magazine called "diabetes Web MD" that comes out monthly as well as their original magazine of just "Web MD" that's also monthly. In 2005 Web MD first started its magazine, which reached over 400,000 doctors offices. This successful start soon started to compete with brands such as Google, HealthCentralNetwork, Microsoft, etc. In October 2007, Yahoo! a