Marketing of Muscle Magazine
Muscle magazine will have three diverse marketing techniques:
-The first technique will be an Instagram page featuring the magazine. The Instagram will advertise the product, as well as post pictures of singular objects like the Web MD brand did. The only difference is that since Muscle Magazine is just a magazine and doesn't have any other product, the Instagram will advertise solely advertise the magazine. Instagram engages my target audience of the "average person" because most people use it, and they can "subscribe" to the brand simply by clicking "follow". After that, the audience will be familiar with the brand and be more likely to buy the magazine because they see it as an extension of the limited but useful information on Instagram.
-Similar to the Men's Health Marketing technique of having a website from the brand, Muscle Magazine will have a website for its brand. The website will include content from the magazines, as well as videos and interactive games to reach the audience in a new way. The website will be the center place to where subscribers can conjugate to order magazines, socialize in the forums, or read old issues. The website will act as strong marketing technique for other advertisers, as their content will be advertised in sub sections of some of the article pages in the website. There will be a link to the website on the Magazine cover, as well as in its table of contents, and the URL will be www.MuscleMag.com. To ensure that the magazine is actively advertised through the website, there will be discounts and deals to those who pay a fee for unlimited browsing ability, ad-free, and magazine price reduction. There will be specific, subtle, and also blunt advertise leading the viewer to subscribe to the magazine. For example, a subtle ad for the magazine could be: "More on this topic can be found in next month's issue.", at the end of an article. I feel like this way would be best for attracting subscribers. The use of a brand website for the company will be an effective way to successfully market this product.
-A common technique I've noted that's present in all three magazines is the use of celebrities for a cover page of their magazine. I feel like I should incorporate this same marketing technique to solidify Muscle Magazine into its fitness genre. I know on my original magazine cover its a picture of just my friend Jon, but I will present him like he's a celebrity. (For ex, saying his first name in bold on the cover with his pictures.) This tells the reader several things. 1. By including his first name only, it's implied that the reader should know his full name, sub-communicating his celebrity status. 2. The fact that his name would be big and bold would have the reader make the connection that the guy in the cover photo has that name, so he seems important to the reader. 3. In my magazine world Jon is already celebrity-famous, as presented as so. However, there might be a few readers who wouldn't know who he was. (Like somebody who doesn't know who Kevin Hart is). So, by presenting Jon as a celebrity in this way it makes the potential buyer want to know who this celebrity is that they've never heard of, so they buy the magazine. It works because nobody knows who he is, but it is assumed that others do, so I could present Jon as a celebrity on the same level as one might present Robert Downey Jr. for example. On other issues of the magazine, there would be actual pictures of actual fit celebrities, but since I obviously cannot photo-shoot an actual celebrity for my magazine project, I'm using Jon (which as stated above, works for this instance). The use of celebrities that look fit helps to attract readers and is a strategic marketing tactic used by about all fitness magazines, and of almost all other genres of magazine, for that instance.
-The first technique will be an Instagram page featuring the magazine. The Instagram will advertise the product, as well as post pictures of singular objects like the Web MD brand did. The only difference is that since Muscle Magazine is just a magazine and doesn't have any other product, the Instagram will advertise solely advertise the magazine. Instagram engages my target audience of the "average person" because most people use it, and they can "subscribe" to the brand simply by clicking "follow". After that, the audience will be familiar with the brand and be more likely to buy the magazine because they see it as an extension of the limited but useful information on Instagram.
-Similar to the Men's Health Marketing technique of having a website from the brand, Muscle Magazine will have a website for its brand. The website will include content from the magazines, as well as videos and interactive games to reach the audience in a new way. The website will be the center place to where subscribers can conjugate to order magazines, socialize in the forums, or read old issues. The website will act as strong marketing technique for other advertisers, as their content will be advertised in sub sections of some of the article pages in the website. There will be a link to the website on the Magazine cover, as well as in its table of contents, and the URL will be www.MuscleMag.com. To ensure that the magazine is actively advertised through the website, there will be discounts and deals to those who pay a fee for unlimited browsing ability, ad-free, and magazine price reduction. There will be specific, subtle, and also blunt advertise leading the viewer to subscribe to the magazine. For example, a subtle ad for the magazine could be: "More on this topic can be found in next month's issue.", at the end of an article. I feel like this way would be best for attracting subscribers. The use of a brand website for the company will be an effective way to successfully market this product.
-A common technique I've noted that's present in all three magazines is the use of celebrities for a cover page of their magazine. I feel like I should incorporate this same marketing technique to solidify Muscle Magazine into its fitness genre. I know on my original magazine cover its a picture of just my friend Jon, but I will present him like he's a celebrity. (For ex, saying his first name in bold on the cover with his pictures.) This tells the reader several things. 1. By including his first name only, it's implied that the reader should know his full name, sub-communicating his celebrity status. 2. The fact that his name would be big and bold would have the reader make the connection that the guy in the cover photo has that name, so he seems important to the reader. 3. In my magazine world Jon is already celebrity-famous, as presented as so. However, there might be a few readers who wouldn't know who he was. (Like somebody who doesn't know who Kevin Hart is). So, by presenting Jon as a celebrity in this way it makes the potential buyer want to know who this celebrity is that they've never heard of, so they buy the magazine. It works because nobody knows who he is, but it is assumed that others do, so I could present Jon as a celebrity on the same level as one might present Robert Downey Jr. for example. On other issues of the magazine, there would be actual pictures of actual fit celebrities, but since I obviously cannot photo-shoot an actual celebrity for my magazine project, I'm using Jon (which as stated above, works for this instance). The use of celebrities that look fit helps to attract readers and is a strategic marketing tactic used by about all fitness magazines, and of almost all other genres of magazine, for that instance.
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