Target Audience Research 3

-

Web MD Magazine
This magazine is an extension of the WEB MD website, which helps to find symptoms of potential body problems for the searcher. The magazine focuses on health as its main topic, which resembles Muscle Magazine sections about health. The target audiences are similar in that they target the individual that are concerned about their personal well-being.
This magazine utilizes the singular celebrity on the cover cliche that's common with other magazines. They are different because they cover a range of health topics through different magazines of their brand. For example they have a separate magazine called "diabetes Web MD" that comes out monthly as well as their original magazine of just "Web MD" that's also monthly.

In 2005 Web MD first started its magazine, which reached over 400,000 doctors offices. This successful start soon started to compete with brands such as Google, HealthCentralNetwork, Microsoft, etc.
In October 2007, Yahoo! and WebMD formed an ad partnership. The partnership was where WebMD can sell ads to users who go from its site to Yahoo's, and WebMD sites are searched on by Yahoo! sponsors. After this, in the health and pharmaceutical category, was expected to top 1 billion dollars by 2008, according to eMarketer's Pharmaceutical Marketing Online report.
The company planned  to release its 5th iteration of its mobile app, which was able to sell personal health devices, thanks to its major partnership with Qualcomm Life. In 2014 overall, its advertising and sponsorship revenue jumped 28% to 156 million on their app, which was 34% of the company's total advertising revenue. The company invested many of their resources into the development of their app.
They also use Instagram to market their product. They post pictures of a singular object and give a health tip related to them. Ex. Beets, -"Beets are a healthy source for carbohydrates". This builds validity of their overall brand, which increases the chance that the potential buyer will actually buy their product. It also utilized name-recognition, which also increases this chance.

Comments

Post a Comment

Popular posts from this blog

Magazine Flat Plan

-
Image
Magazine Flat Plan  The Magazine will consist of: x1 COVER (1) x1 TABLE OF CONTENTS (3) x47 ADS (2,4,6,7,9,11,12,14,17,18,20,21,24,29,31,32,33,36,38,39,42,43,45,57,60,61,62,63,65,69,71,72,76,77,78,79,82,83,85,88,89,94,96,97,98,99,100) x12 1 PAGE ARTICLE (5,8,10,13,19,30,37,44,64,70,84,95) x6 2 PAGE ARTICLE (15,16,22,23,34,35,40,41,58,59,80,81,86,87) x2 3 PAGE ARTICLE (66,67,68,73,74,75) x2 4 PAGE ARTICLE (25,26,27,28,90,91,92,93) x1 11 PAGE ARTICLE (46,47,48,49,50,51,52,53,54,55,56) Development of Plan: -Inserted 10x10 chart into Publisher -Followed ad-article-ad-ad-article-article-ad-article-etc format of researched magazines -Inserted an 11 page 25 year anniversary article, resembling the Men's Health 50 anniversary edition I researched. -Semi Completed Product: -Inserted article names to where each article is -The category of food starts off the magazine on page 5. I came up for the titles of the included articles by brainstorming how I diet
Read more

Mid Term Submission

-
Image
Mid Term Magazine Submission Cover Production : I chose the title:  Muscle Magazine  to show readers that this magazine is about muscle, fitness, and health. The target audience this magazine is trying to interest is the average to intermediate gym-goer, and by having a simple name like  Muscle Magazine,  it best attracts that audience. I wanted the title, "Muscle Magazine" the be slightly covered by the person in the picture's head. I learned that this required Photoshop to do, which I had no experience in. Luckily, Aaron, a friend that sat near me, taught me how to make the picture slightly cover the title and then reinsert the picture into the magazine. He also taught me how to format the picture so it sat vertically, instead of horizontally, and I finished up by making that picture fit into the border. I had one universal font for the whole cover page, Haettenschweiler, because I felt this font invites more people to read the magazine over any
Read more

Magazine Scouting Locations for Photo shoots

-
Image
Locations: La Fitness Bee ridge: This location was too crowded to film at. The gym is always filled with people using the necessary equipment that we needed, and I didn't think it would be professional to have lots of people in the background of the pictures. La Fitness Southgate: After scouting this location I realized it was too open to do the shoot, I would have to walk around a lot and I needed somewhere that had more sense the 'gym' feeling. *Both La Fitness' were too bright for good pictures GrindFit Tamiami Trail: This location was perfect because it is a local gym that had the 'laid back' gym feel and it was empty during our whole shoot. The shots came out great because the lighting wasn't as bright, which complimented the flash photography
Read more